Leveraging LinkedIn to Build Your Personal Brand

  • 10/03/2017
  • 5:30 PM - 8:00 PM
  • Wells Fargo Connections, 333 Market Street, Connections Building -1st floor, San Francisco, CA 94105

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LinkedIn is about more than just job-hunting. It’s a powerful search engine that has become an essential tool in your overall career management toolbox. And it’s also the perfect place to share your personal brand.

Join us for an interesting workshop where you will learn practical tips on how to optimize your LinkedIn profile for both search and impact, as well as a review of the latest changes to the LinkedIn interface.

Topics to be covered include:

  • Putting your personal stamp on your profile and sharing your story with confidence
  • How to create a standout headline and experience summary
  • How to activate your profile and engage more effectively with the LinkedIn community
  • The latest updates to LinkedIn and what they should mean to you

Stephanie MartinThis session will be taught by former WISE SF Bay Area President Stephanie Martin, who has previously taught personal branding and LinkedIn optimization as part of her Strategic Communications course for USF’s Executive MBA and Sports Management programs. Stephanie is the Managing Director and Co-Founder of BrandForward with fellow WISE member, Patty Hubbard.

Time will also be provided for in-person reviews of LinkedIn profile summaries, so it is also recommended to come prepared with a profile summary drafted for review.

Please dress comfortably and bring your laptop to work on your LinkedIn profile during the workshop.

5:30-6:15pm Networking
6:15-7:30pm Workshop + Q&A
7:30-8:00pm Additional Networking

Light fare and beverages will be provided. 

About BrandForward
We believe an athlete’s story isn’t confined to the field of play. That’s why we created BrandForward - to help athletes tap into the power of their platform. By focusing on not only what drives the player, but more importantly, what drives the person, BrandForward helps athletes translate their skills and passions into a brand that goes beyond the game and into the next phase of their careers. To learn more, visit bfwdsports.com 


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